ScreenX Cineworld Didsbury
Cineworld, the UK’s leading cinema chain, announces that a revolutionary new cinema technology called ScreenX has arrived at Cineworld Didsbury – last night.
ScreenX is the world’s first multi-projection cinema technology expanding the traditional cinema screen to the side auditorium walls, creating a 270-degree viewing experience for the audience. Originally launched in South Korea, Cineworld Didsbury will be the fourth cinema to install the new technology in the UK.
The innovative technology uses an array of projectors and with proprietary ScreenX software, blends multiple images into one seamless image extending from the central screen out. ScreenX walls are installed with a fabric to ensure brightness and colour closely match the content on the main screen and extend the length of the auditorium. Strategically placed audio systems and speakers ensure that sound does not compromise the immersive viewing experience.
Bringing the ScreenX offering to the UK was born out of a partnership between Cineworld and CJ 4DPLEX, who previously worked together to introduce 4DX in 2015. Since launching globally in 2015, ScreenX has quickly and effectively increased its international reach, successfully screening both Hollywood blockbusters and local feature films alike. Past titles from major Hollywood studios to be released include; Black Panther, Ant-Man and The Wasp and The Meg. Upcoming films that movie fans can experience in ScreenX include a celebration of Queen, Bohemian Rhapsody and the highly anticipated superhero film, Aquaman.
Customers are able to experience ScreenX at Cineworld Didsbury for £14.00 (adult ticket price). The new cinematic technology builds on the strong offering already available at Didsbury, including 4DX, a Baskins Robbins ice cream counter and a Starbucks.
Follow @Cineworld and tweet using #CineworldScreenX or search Cineworld Didsbury on Facebook. For more information on Cineworld Cinemas, please visit www.cineworld.com.
To book tickets for ScreenX, visit www.cineworld.com/screenx
Author : Emily Fitzgibbons
Editor at The Glossy Magazine | Journalist & Office Manager at Salutions Limited