Deezer named as official streaming partner for Manchester Arena
Manchester Arena welcomes over 1 million fans every year and is one of the busiest music venues in the world. As the official streaming partner, Deezer will curate and create a selection of relevant focused playlists with special content.
These playlists will be available on the Manchester Arena website, accessible via customer emails and throughout social media platforms. They will help fans get in the mood ahead of gigs, and discover new bands which one day may grace the arena’s stage, and relive the experience after attending the gig.
Phil Moore, Deezer’s VP of Northern & Southern EMEA commented: “Our partnership with Manchester Arena makes music fans’ experience much richer by providing relevant and exciting content and connectivity. We want to encourage people to discover even more amazing music, both before and after they see their favourite artists.”
James Allen, General Manager for Manchester Arena, said: “We are proud of our partnership with Deezer, it is such a natural fit bringing together two key growth areas of music industry and highlights our dedication to enhancing customer experience. We are excited to be paving the way for greater connectivity with the installation of a brand new Deezer-sponsored WiFi system, which will be operational this autumn across the whole arena for music fans to enjoy.”
The introduction of the Deezer-sponsored WiFi later in the year will enable visitors to broaden their music experience. The integration will provide a unique musical journey, with access to Deezer’s library of 53 million tracks and their own personal ‘Flow’ – a never-ending soundtrack offering current favourites mixed in with recommended new and old music and tailored to their personal tastes.
Author : Emily Fitzgibbons
Editor at The Glossy Magazine | Journalist & Office Manager at Salutions Limited