Abbey College Manchester’s budding business leaders were recently given an invaluable insight from Joanne Goodchild, a Chartered Trade Mark Attorney from Appleyard Lees.

Joanne visited the City Centre-based college, where she talked to A-Level Business and Economics students about intellectual property, exploring how this protects a company’s creative output in terms of patents, copyrights and trademarks. She also spoke about how they were designed and managed.  

Joanne shared with the students an insight into how she first became interested in law in general and more specifically, intellectual property. Shealso discussed some of her experiences and gave practical examples from the fashion, beauty, food and drink, and media industries. 

Following the informative session, students were able to present a range of questions to Joanne and explore a variety of topics, including how she balances her work with family life; difficult customers; her most enjoyable project and the implications of Brexit. 

Simon Patiniott, a Business teacher at the college who organised the visit commented: “We are indebted to Joanne for taking time out of her busy schedule to give a presentation at the college. She was extremely impressed with the facilities and the knowledge of our students. According to Joanne some of the questions Joanne was asked were more difficult than dealing with senior managers at some of her clients. The students themselves got a huge amount out of the visit and it was great for them to turn the theory they have been learning into a more practical environment.”

For more information on Abbey College visit, or call 0161 817 2700.

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