The secret to a long, healthy life – No.1 Rosemary Water, now available at Harvey Nichols
No. 1 Rosemary Water, the world’s first pure rosemary extract drink, has launched in Harvey Nichols following rosemary being heralded by experts and academics as a possible key to a longer, healthier life.
The distinctive drink was inspired by Acciaroli, a remarkable Italian village in which more than one in 10 residents lives to the age of 100, and one with low incidences of Alzheimer’s, arthritis, cataracts and other ailments associated with very old age.
When scientists visited the village, they identified one potentially crucial variable: a high concentration of rosemary in the local diet, which is reported to contain a unique combination of anticarcinogenic, antioxidant, antiflammatory, and memory-boosting properties.
After seeking a better way to integrate the herb into his diet, and from reading articles in the BBC, The Daily Mail and The Daily Telegraph, David Spencer-Percival, a National Business Awards Entrepreneur of the Year winner, created No. 1 Rosemary Water.
The drink compromises of just two ingredients and no additives – ethically sourced pure rosemary botanical extract and pure spring water. The process of extracting the naturally forming, bioactive compounds in fresh rosemary is a strictly controlled and time-consuming process administered by botanical scientists, and the optimal blend was achieved only after considerable research and trials to perfect the extractions and correct levels of active compounds.
These naturally forming compounds include Rosmarinic Acid and Eucalyptol (1,8 Cineol) both of which are reported to play an important role in enhancing memory performance and a natural form of Glucosamine. No.1 Rosemary Water is also sugar free, contains no artificial sweeteners and is allergen free.
In addition to attracting over £1 million in investment from a range of high profile business and celebrity investors, No. 1 Rosemary Water is collaborating with two universities on pilot studies into the memory enhancing, cognitive effects and blood flow to the brain of the drink.
The story behind No. 1 Rosemary Water has also captured the attention of a range of academics including Professor Mark Moss, Head of the Department of Psychology at the University of Northumbria, where he has studied the effects of rosemary for over 15 years.
Spencer-Percival said: “I’m absolutely delighted and honoured to welcome our team of seed investors on board. I’m thrilled to have found people who are as inspired by the potential of this product as I am, and willing to back and invest in a completely new to market start up.
I’m incredibly excited about the work we’ve done so far and the work of the botanical scientists to produce the natural extract. This is not an essence or a sprig of herb in water but a complicated and scientific approach to extraction and this is only the beginning. We will now launch the drink commercially and want as many people as possible to experience the huge potential health benefits of this unique herb. In the next few months we’ll be bringing No. 1 Rosemary Water to stores, homes, and events all over the country.”
One penny from every bottle sold will be donated to Alzheimer’s Research UK, the leading Alzheimer’s Research charity.
To learn more about No. 1 Rosemary Water and purchase still or sparkling bottles, visit: www.rosemarywater.com.
No. 1 Rosemary Water will also be available exclusively in Harvey Nichols stores nationwide and online at harveynichols.com. RRP £2.95 for the 330ml and £3.95 for the 750ml.