Motoring

Citroën goes posh again

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Citroën has made a bold move in bringing back the legendary DS badge for 2010. The original DS from the 50s and 60s has been voted the most beautiful car ever, and owners past and present have included some of the most illustrious paragons of good taste, such as President Charles De Gaulle, Alec Guinness, Peter Cook and Will Self.

The French carmaker has not yet dared go so far as to create a reinterpretation of the big, iconic classic – instead it’s using the upmarket connotations of the two letters to make an ambitious statement about its new range. Other bigger models, the DS4 and DS5, are to follow, both of which are designed to move away from Citroën’s cheap and cheerful heartland of today, and to compete with posher rivals.

The first, a small hatch called DS3, will go up against the premium competitors of its size – the likes of the Mini, Fiat 500 and Alfa Romeo Mito. The range of petrol and diesel DS3s will go on sale this spring, priced from around £12,500.