Khloe Kardashian’s denim brand Good American launches exclusively at Selfridges
Good American, the fashion brand made for the curves of popular culture, launches exclusively in Selfridges this spring. Co-Founders Khloe Kardashian and Emma Grede, bring Good American to the UK, a denim-focused fashion brand designed for a curvier, sexier and stronger shape, rather than the straighter silhouette of the traditional fashion establishment.
Both Khloe and Emma know the importance of celebrating the female body as shown in their campaigns. Good American knocks down barriers through clothes that accentuate and empower the female form.
Khloe said: “This is only the beginning. What’s really encouraging is the customer response. When people try the jeans, they fall in love. The reviews speak for themselves and that’s something I am really proud of. We’ve created a product that works on a girl who’s size 00 and looks equally great in a size 24.”
Good American are a brand advancing the body revolution, who believe that all women should be able to see a fair representation of themselves in the wider media, regardless of size or ethnicity.
Selfridges will be stocking the full-size range from 00-24, including Good Legs (Classic skinny), Good Cuts (Flattering boyfriend) and Good Waist (Super high waisted) jeans.
Emma Grede said: “I’m so happy Selfridges have chosen to take the entire size range. In the future, an inclusive size range won’t be a discussion but right now it takes a brave partner in the luxury space to support us fully.
We’re very excited to launch Good American exclusively in our Denim Studio this March. These jeans make women feel comfortable and confident in their own skin.”
Heather Gramston, Selfridges’ Womenswear Buying Manager said: “Founded in October 2016, Good American campaigns feature the ever evolving #GOODSQUAD – women who inspire, with 8 new members joining for Season 2.
Including Stassie Karanikolaou, Emily Sears and Clementine Desseaux. Devotees include Gigi and Bella Hadid, Giovanna Battaglia, Kourtney Kardashian and Kylie Jenner amongst others.”