CELEBS FEATURE IN STAND UP TO CANCER VIRTUAL REALITY FILM
Stand Up To Cancer launches three exclusive virtual reality films starring Stephen Fry, Olivia Colman, Danny Dyer, Alexa Chung, Jo Brand, Jason Manford and many more.
Stand Up To Cancer is a joint national fundraising campaign from Cancer Research UK and Channel 4 which raises money to accelerate ground-breaking cancer research that will save lives.
Designed to give viewers insight into different elements of the campaign, from the science to the showbiz, each film is accompanied by a narrative from the supporting celebrities.
In the first of the series, Olivia Colman takes viewers on a rollercoaster ride through the human body as viewers shrink to the size of cells and follow ‘nano-tech drug parcels’ through the body, demonstrating the exciting potential of this experimental new cancer treatment.
In another film, Stephen Fry explores the history of cancer, from its earliest known instances in dinosaurs to recent scientific breakthroughs in treatments that are saving lives.
In the final film, a host of stars including Chris Smalling; Greg Rutherford; Alexa Chung; Tanni Grey-Thompson; Jamie Laing; Amy-Leigh Hickman; Danny Dyer; Kimberley Wyatt; Jo Brand; Jim Chapman; Madeleine Mantock and Jason Manford, compete to be the viewer’s plus one for the Stand Up To Cancer live show extravaganza in October.
Exclusive headsets are available from WHSmith stores in Manchester and across the UK to while stocks last provide the ultimate viewing experience.
Olivia Colman said: “I’m so proud to be a part of these exciting films and dearly hope it will spur more people on to raise money for Stand Up To Cancer’s research. With the extraordinary advances being achieved by this country’s most exceptional minds, it’s an important story to share. Such amazing things are happening in labs right here in the UK.”
Stephen Fry, who was treated for prostate cancer earlier this year, said: “I’ve always believed that history matters greatly. The past illuminates the present. The history of cancer is a pivotal and fascinating story. These wonderful films for Stand Up To Cancer lay that past bare, taboos and all, and stand testimony to the huge strides humans have made in beating this horrible disease. As clichéd as it sounds I always believed cancer is what happens to other people, not what happens to you. Fortunately, I have been able to experience first-hand the sophistication of modern-day cancer treatment through what is referred to, rather alarmingly, as a ‘robotic-assisted laparoscopic radical prostatectomy’. We don’t have to understand the technology, only celebrate how it is being harnessed today to treat cancer in ever more effective ways.”
Stand Up To Cancer has raised more than £38 million in the UK, funding 35 trials and projects involving more than 8000 cancer patients and supporting one international Dream Team.
Author : Emily Fitzgibbons
Editor at The Glossy Magazine | Journalist & Office Manager at Salutions Limited