An image of Sugar Junction

Altrincham app goes live for town centre workers

In Money, News by Emily Fitzgibbons0 Comments


With an estimated 10,000 people working in Altrincham town centre, Altrincham Unlimited has launched a brand new money-saving app for town centre workers.

Named ‘LoyALTY’, the app is available to anyone working in Altrincham town centre and will give users exclusive access to offers, discounts and loyalty schemes from shops, cafes, restaurants, bars, pubs, health & beauty businesses and professional services all around the town centre. Having gone live at the beginning of July, the LoyALTY app can be downloaded for all Android and Apple devices.

Any business within the Altrincham BID area can add an offer or discount to the app, or use it to set up their own loyalty scheme. Offers can be amended on a regular basis, giving businesses the opportunity to promote a variety of offers and discounts to town centre workers.

Alex Watt, owner of Sugar Junction, will initially be using the LoyALTY app to promote 20% off breakfast for local workers. He said: “As a business owner and employer in Altrincham, for me the LoyALTY app makes a lot of sense. It promises to be a fantastic way for us to reach people working in the town centre and offer them something special at Sugar Junction, and at the same time my staff will get access to discounts at other shops and services, which is a real bonus for them.”

James Russell, Manager at Tavern on the Green, currently has two offers live on the LoyALTY app; 10% off drinks and 25% off food. He said: “Altrincham is a great place to work and the LoyALTY app will be an added benefit for people working in the town centre, whether for shopping, lunchtimes or food and drinks after work. The app is easy to use and we look forward to welcoming lots of town centre workers taking advantage of their exclusive offers this summer.”

An image of Tavern on the Green

Stuart Wheadon, General Manager at Total Fitness said: “We’re delighted to be able to use the new LoyALTY app to offer a free one-week VIP gym pass to anyone working in Altrincham town centre. There are many reasons to enjoy working in Altrincham; exceptional public transport links, an attractive, vibrant town and great shopping, food & drink, and the LoyALTY app will be another benefit that will help us to recruit and retain staff.”


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